Taking it to a higher level

摘要

Collector manufacturers want to improve the image of solar thermal in Turkey with professional marketing, customer service, and high-quality installation.rnManufacturing solar collectors is easy. Selling them is the problem," says Fatih Dag, who ought to know. Dag is the Managing Director of Dagsan, a collectorand boiler manufacturer in Konya, capital of the province of the same name in central Anatolia. The company has been producing thermosiphon systems since 1973 primarily for the domestic market. Fatih Dag says that Dagsan name is well-known in Turkey, which is why he has not had any problem with sales. "We sell our good name." He has also found a niche for his comparably high-priced systems in the hotels of the Antalya region. Such reference projects and an occasional newspaper ad are advertisement enough according to Dag.