Advocates of evolution theories contend that only the strong will ultimately survive. Similar sentiments might be applied to the business world. Globalization and the relentless onslaught of technological advances have for sure guaranteed that competition is arguably tougher than ever before. The bar has thus been raised considerably. And companies are under extreme pressure to innovate to survive, let alone prosper. The future is frequently bleak for those unable to tick the right boxes in this respect.
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