The Show Must Go On Performance theaters leverage digital signs.

摘要

Whether the main attraction is a standup comic, a blues band or Hollywood's latest blockbuster, digital signage is an important part of the package at entertainment venues around the country. When properly deployed, DS can enrich the customer's experience, enhance venue branding and bolster the bottom line in theaters, clubs and concert halls. Key considerations include high relevance to the audience experience, interactivity to increase user buy-in, and a sustainable business and technical strategy. Similar to digital signage projects in other environments, successful deployment calls for detailed attention to every aspect of the rollout, from content sourc-ing, management and delivery to the integration of hardware and software, as well as ongoing support.