Problem-Solving Creatively For Clients

摘要

Until recently, the AV market was mainly composed of small, localized AV shops in the US and, to a lesser extent, in Europe. In these shops, owners worked in small teams within a 50- to 100-mile radius. They would specialize in solving problems for one or two vertical markets, such as corporate, education or houses of worship, or specialize in a category like digital signage. In the past five years, we've seen a significant percentage of these companies consolidate or transition to being nationwide, some even serving international markets. Some of these are publicly traded companies with global offices. They serve many of the traditional AV verticals, while also spilling out into broadcast, sports venues and network operations centers. To discuss the economic dynamics of this consolidation would be beyond the scope of this article. However, I want to discuss how these shifts in the AV market have changed the way people consider innovation when it comes to solving customers' problems. We've moved away from a core strength of the AV sector-namely, deep technical understanding of audio, video and control, coupled with an application-focused mindset. Combined, these have allowed businesses to deliver unique solutions to the market.