The energy drinks scene in the Czech Republic is more or less dominated by two major players, Red Bull of Austria and local manufacturer Pinelli, with respectively around 45% and 40% of the market. In third place, with merely a 7% share, is TecFood, followed by Al-Namura and S.Spitz. "Between June 2004 and May 2005, a total of just under 27,470 hl of energy and isotonic beverages was sold for approximately 301 million crowns," Jaroslav Samek, Client Service Manager at ACNielsen Czech Republic, informed SDL Compared to the preceding twelve months, this was a growth of some 24% in terms of volume and of almost 18% as far as value is concerned.
展开▼