Introduction

摘要

The first social marketing conference to focus exclusively on the developing world took place on line March 10-17, 2008. “Social Marketing for Health in the Developing World: What Have We Accomplished and What Does the Future Hold?” was “virtually attended” by nearly 1,000 individuals from social marketing organizations, nongovernmental organizations, government agencies, private foundations, academic institutions, and the commercial sector in over 70 countries.