SERVICE REALIZATION AND DETERMINANTS IN AGRICULTURAL COOPERATIVES IN CHINA: EVIDENCE FROM ZHEJIANG, SICHUAN AND HEILONGJIANG PROVINCES

摘要

In the past decade, China has begun to develop the agricultural cooperatives. The service function is the most important reason for cooperatives' existence. This paper formulates an analytical framework regarding the realization of services in cooperatives from the perspective of agricultural industrialization. Firstly, the definition, measurement and determinants of service realization are analyzed theoretically. Then, the realization of services, as well as influencing the service realization are examined empirically regarding grain, vegetable, fruit, livestock and chicken in the Zhejiang, Sichuan and Heilongjiang provinces. The paper concludes that product characteristics, resources owned by members, entrepreneurship of managers and incentives to managers have significant and positive impacts on the service realization.