Ecommerce and hotel performance: three-stage DEA analysis

摘要

This paper is the first to apply the three-stage data envelopment analysis procedure to analyze the impact of ecommerce on hotel performance. After purging the effects of exogenous factors, this study found that there are no significant differences in efficiency owing to different ecommerce adoption status. In other words, ecommerce adoption is not the main determinant of the efficiency of international tourist hotels in Taiwan.