The broken product chain: rapid paths of service internationalization in terms of the service-dominant logic

摘要

How does an increased importance of services influence the time pattern of launching industrial services and integrated solutions in foreign markets? When examining this question, we explain the change by making reference to the concept of service-dominant logic that suggests a move from goods-centred to service-centred value creation. The change that has occurred in the last few decades requires new value architectures, new competences and, in the case of internationalization, new organizational trajectories. The new constellation often implies an instant internationalization right from the outset, which is considered in a newly developed model. By this new line of reasoning, we employ an evolutionary approach that is based on a competence-based perspective and research on path dependence.