Bad news spreads wide. Unfortunately for the road and bridge building industry, one of the worst news stories of 2007 involved a bridge. When the I-35W bridge in Min-neapolis collapsed, it dominated the broadcast news.The design of the new bridge to replace it got no attention at all (almost; see Leading them to water: New bridge carrying I-35W will offer more to the community, R&B, November 2007, p 56). When the new Tacoma Narrows Bridge opened, ABC, CBS and NBC barely paid attention.
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