An Analysis of Corporate Rule in Globalization Discourse: Why We Need Rhetoric to Explain Conceptual Figures

摘要

This article analyzes the conceptual metaphor Corporations Are Governments in order to demonstrate the integral relationship between the unconscious operations of metaphor emphasized by conceptual metaphor theory and explicit rhetorical influences such as linguistic choices, patterns of rhetorical response, and overarching narratives that are used to organize and evaluate evidence. It argues that conceptual metaphors are shaped significantly by a give-and-take among ideologically accented and often deliberately considered metaphors, metonymies, and narratives.