MARKET SURVEY: 1 OLIVE OIL AND SPECIALITY OILS

摘要

The market for olive oil was valued at f66 mn in 1997, having grown by almost 160 per cent since 1993 and by over 700 per cent during the last ten years. The sector now accounts for almost 40 per cent of total sales of liquid edible oils. In volume terms, the sector witnessed growth of 100 per cent between 1993 and 1997. Extra virgin olive oil has become increasingly popular during the last few year, With consumers trading up form standard olive oil. The sector share of extra virgin Olive oil increased form 52 per cent in 1993 to 59 per cent in 1997, which sales Increasing by over 140 per cent to f39 mn.