MARKET SURVEY 4: FLOUR

摘要

The retail flour market, worth f40 mn, is in steep decline. The decline is a result of the ever-increasing demand for convenience. Baking mix sales are worth f35 mn. They are growing in value but not in volume. Self-raising flour accounts for 52 per cent of flour market volume. Savoury mixes Command a 52 per cent share of baking mix volume. Weekly consumption of flour fell from 82 gm per head in 1993 to 54 gm in 1997. Three major companies are strongly represented in both flour and baking mixes: ABF, Kerry and Tomkins.