Boost Mobile Sings a New Tune

摘要

And kids are consuming Boost Mobile's message, as the vast majority of the wireless company's 4.5 million customers are under the age of 25. Boost is among the fastest-growing wireless services in the United States, thanks to its premium pay-as-you-go wireless phone and voice data services that are directed to the youth market. Part of that outreach includes the company's newest campaign, dubbed Anthem 2.0, which features music tycoon Jermaine Dupri, hip-hop artist Young Jeezy and up-and-coming rock/rap crossover sensation Mickey Avalon.