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摘要

One of the most interesting topics in consumer packaged goods over the past several years has been the explosive growth of single-serve products -in particular, coffee pods. In homes and offices throughout North America, old-style coffeemakers have given way to single-serve machines. Market analysis shows upwards of 12 billion capsules were sold in 2015 with continued double-digit growth year after year. There are many tangible benefits associated with single-serve pods. From the consumer side, growth has been driven by demand for convenience, consistency, variety and the right size portions. From a business perspective, the profits possible through single-serve pods are too big to ignore for coffee companies, with recent data showing that nearly 40 percent of all North American retail purchases of coffee are in the single-serve format.