You Can Kill an Idea, But You Can't Kill an Opportunity: How to Discover New Sources of Growth for Your Organization

摘要

Most of us are problem solvers; in our quest to create and capture value for our organizations, we strive to identify problems and create ideas to solve them. Often, we are attracted to interesting or tough problems. Creating a multitude of new ideas to solve them becomes compelling. In You Can Kill an Idea, however, Pam Henderson suggests we should look at another starting point: not problems or ideas, but specific opportunities. Rather than solving problems, we should seek to leverage that specific opportunity for the benefit of our organizations and the world. This approach is about opportunity-driven thinking, rather than problem-focused or idea-centered thinking; in fact, deliberately killing ideas that won't lead to growth is, in Henderson's view, the starting point for growth.