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Riding Out A Down Economy

机译:摆脱低迷的经济

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This is the time of year to look back and reflect and to look ahead and ponder. 2008 started off as a decent year for me personally and for the railroad industry. As the credit crunch blossomed into a fullblown economic crisis, things didn't look quite as rosy. I also thought it was nice of the economists to tell us that we're officially in a recession that began a year ago.rnAs I look ahead into 2009, I don't see everything coming up roses. But I do see basic strengths in the U.S. economy in general and the railroad industry in particular that give me cause for hope.rnWith companies in virtually all types of businesses tightening their belts, the outlook could be gloomy. But don't forget that the railroads arernthe low-cost shippers in many cases. As economically-pinched companies look at every way possible to reduce costs, more and more of them are going to consider rail to move goods.rnThat's a challenge to our industry. Those potential shippers avoided railroads for a reason. Now that they want to do business with railroads, how can the railroads provide the service they need? Will we see more sidings going into manufacturing facilities? Will we see new types of intermodal service reaching out to potential new customers? I don't know the answers, but I do know railroads willrnhave to be very creative to meet the needs of these potential new customers.
机译:这是一年中回顾和反思,展望和思考的时候。 2008年对于我个人和铁路行业来说都是体面的一年。随着信贷紧缩发展为全面的经济危机,事情看起来并不那么乐观。我还认为,经济学家告诉我们我们正处于一年前开始的衰退中是一件很好的事。当我展望2009年时,我看不到一切都在上升。但是我确实看到美国整体经济特别是铁路行业的基本优势给我带来了希望。随着几乎所有类型企业的公司束紧腰带,前景可能会令人沮丧。但不要忘记,铁路在许多情况下都是廉价的托运人。由于经济拮据的公司正在考虑各种降低成本的方法,越来越多的公司将考虑采用铁路运输货物。这对我们的行业构成了挑战。那些潜在的托运人由于某种原因而避开了铁路。现在他们想与铁路开展业务,铁路如何提供所需的服务?我们会看到更多的壁板进入生产设施吗?我们会看到新型的联运服务扩展到潜在的新客户吗?我不知道答案,但我确实知道铁路必须具有创造力,才能满足这些潜在新客户的需求。

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