Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

Lovett Mitchell J.; Peres Renana; Xu Linli

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Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

机译：纠正：您的广告是否真的可以购买赚取的印象？品牌广告对口中的效果

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The table below should replace Table 1.

机译：下表应替换表1。

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《Quantitative marketing and economics》 |2020年第4期|469-471|共3页
作者
Lovett Mitchell J.; Peres Renana; Xu Linli;
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作者单位

Univ Rochester Simon Business Sch Rochester NY 14620 USA;

Hebrew Univ Jerusalem Sch Business Adm IL-91905 Jerusalem Israel;

Univ Minnesota Carlson Sch Management Minneapolis MN 55455 USA;

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原文格式 PDF
正文语种 eng
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入库时间 2022-08-18 22:53:14

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1. Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth [J] . Lovett Mitchell J., Peres Renana, Xu Linli Quantitative marketing and economics . 2019,第3期

机译：您的广告能否真正购买获得的展示机会？品牌广告对口碑的影响
2. Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth [J] . Lovett Mitchell J., Peres Renana, Xu Linli Quantitative marketing and economics . 2019,第3期

机译：你的广告真的可以买到赚取的印象吗？品牌广告对口中的效果
3. Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance [J] . Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi Marketing Science . 2014,第2期

机译：调查在线口碑，广告和品牌绩效之间的关系
4. A Generalized Model of Advertising: Incorporating Electronic Word of Mouth into Advertising Model [C] . Yana Ponomarova, Nicolas Glady AMA Summer Educators Conference . 2014

机译：广告广告模型：将嘴的电子词纳入广告模型
5. Lead us into temptation: A survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products. [D] . Yang, Hongwei. 2006

机译：引导我们进入诱惑：对大学生的媒体使用，物质主义，信念和对广告的态度，地位消费倾向，强迫性购买倾向，品牌召回以及奢侈品购买意图的调查。
6. Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance [O] . Jian Feng, Bin Liu 2018

机译：在线口碑和广告对供应链绩效的动态影响
7. Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth [O] . Mitchell J. Lovett, Renana Peres, Linli Xu 2020

机译：纠正：您的广告是否真的可以购买赚取的印象？品牌广告对口中的效果

Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

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