Be a Smart Ash!

摘要

THE MOST DESTRUCTIVE INSECT INFESTATION to hit the Midwest in recent history is heading toward Denver; and the city forester, along with a mainstream musician, are using word play to fight it. "Be a Smart Ash," a public outreach campaign to thwart the emerald ash borer (EAB), is so successful that elected officials are throwing their full weight behind the project. "The marketing firm found a tagline that got people to stop and take a look," City Forester Rob Davis says. "It might not be conservative enough for some communities, but our mayor signed on. The pun's only half of it; it's really about the word 'smart.' We want residents to be informed."