This book takes 100 wacky ideas and shows how they become an opportunity in the digital age. The theme is that yesterday's approaches to business innovation are often now redundant. New business ideas come from unexpected sources; the knack is to select the ones that have 'legs'. The message is also that 'weird' is good, as 'weird' usually means that no-one else has thought of it. But 'weird' is also likely to be a risk, which is where judgement comes in. Even if you don't get all the ideas, the mere fact that they make you look at your own business possibilities differently is where the real value of this book lies.
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