A site better for customer service

摘要

Asimple ethos lies behind Boeing's introduction of Internet-based ordering pages and technical library: to make life easier for customers by cutting down on the number of phone calls and faxes they must make. The Boeing website incorporates e-commerce, which enables its customers to enter an electronic one-stop-shop for all their needs. Boeing claims customers love the site and have called it "brilliant". The company estimates that by the end of 1998, operators of over 10,000 Boeing aircraft worldwide had taken advantage of the industry's first website for ordering and tracking spare parts shipments - Part Analysis and Requirements Tracking (Part).