Put some pop in vour POP

摘要

As we head into the spring selling season, I continue to read and hear a variety of opinions about the state of the market. From those builders who are proactive and who have been continuously and consistently executing a business strat-egy based on the realities of today's mar-ket, the comments are essentially positive. From those who have been waiting for the market to turn around, well, they're still waiting. And wait they will, because hope is not a strategy and waiting is not an action plan.