Selling Green Homes

摘要

This past October, I attended the EEBA (Energy & Environmental Building Alliance) High Performance Home Summit in San Diego in an effort to leam where the builders that are most interested in energy efficiency and sustainability are concentrating their efforts. EEBA, a highly respected national organization that has been around for more than 30 years, provides training and education about resource-efficient, durable, and healthy homes for residential builders and designers. I joined the conference's many attendees who sat in on and took copious notes about a variety of technical presentations concerning, indoor air quality, building science, and resilience, along with getting to net zero-an especially important topic for the local builders facing the deadline for California's 2020 mandate. But another important thread ran through the Summit's offerings: sessions on "Perspectives from ZNE Homeowners Who Don't Know What ZNE Is," "Selling & Marketing: A How-To By & For Builders," and "Builders vs. Buyers: What's Real, What's Imagined, and What's the Way Forward?" These items were on the agenda in response to the fact that many builders find that selling a green (or high-performance or sustainable or net zero) home is at least as hard as building one.