Does Green Help Sell Homes?

摘要

While the home-building industry has been slow to adopt green, high-performance design and construction practices, the majority of builders believe green features have intrinsic value when it comes to closing sales on new homes. Sixty-three percent of builders surveyed by Professional Builder in December said they agreed that green helps sell homes (15 percent "strongly agree"; 48 percent "somewhat agree"), and just 9 percent said they disagreed with the notion that green helps close sales (Chart 1).rnMoreover, an overwhelming majority of respondents (81 percent) said environmental goals are more important when planning a new residential development today versus five years ago. Only 1 percent said environmental goals were less important today versus five years ago.