Cable TV Strikes Back

摘要

Long infamous for their cavalier approach to customer service and picture quality, cable TV operators are finally waking up and smelling the coffee: Five million of their best premium-service customers have been lured away in the past two years by small-dish satellite TV systems flaunting their ultraclean digital reception and as many as 200 TV channels. But now, cable TV has a shot at rounding up some of the deserters and shoring up the remainder of its huge 65 million customer base, simply by aping the competition. Cable TV's new mantra? "Go Digital!"