CUSTOMER LOYALTY

摘要

What is customer loyalty? Officially, loyalty is "a strong feeling of support or allegiance". In business it means more than that (or we would like it to) and we hope that the loyal 'feeling' transcends to behaviour. As a supplieryou would welcome loyalty for several reasons - it leads to repeat business, it saves you the time by avoiding having to find new customers to fill the gap and it usually means that a customer will referyou to others. I'm sure many businesses are proud to say they have loyal customers and you want that to continue, right?