Described herein is a customer loyalty programme in respect of a retailer, the programme including a means of enabling a customer to reserve a fixed price in respect of a predetermined number of products, for future shopping opportunities, upon said customer purchasing one or more of said products; and a means of facilitating a payment from said customer for said future price reservation. Also described is method of facilitating a customer loyalty programme for a retailer, said method including enabling a customer to reserve a fixed price in respect of a predetermined number of products, for future shopping opportunities, upon said customer purchasing one or more of said products; and facilitating receipt of a payment from said customer for said future price reservation.
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