Kimberly-Clark breaks the rules in facial-tissue aisle

摘要

Packaging is supporting Kimberly-Clark's launch of its softest-ever facial tissues, marketed under the Kleenex Ultra Soft Tissues brand, with some major departures from itsrntraditional packaging. To support the brand'srn"Feel me" positioning, the words "Feel me"rnand "I'm gorgeous" take a dominant position on the familiar Kleenex oval. ThernKleenex logo occupies a subordinaternposition on the oval.