Translating Augmented Reality into augmented sales

摘要

As technology continues to affect the way consumers make purchasing decisions, retailers and consumer packaged goods companies face the challenge of finding new and innovative ways to not only attract consumers, but also engage with them and create loyalty. With the advent of the smartphone, shoppers now read product reviews, compare prices, and even search for coupons right at the retail shelf. And, as the popularity of smart devices continues to grow, these new shopping rituals have proven to be more than simply passing trends.