Use Augmented Reality to Improve the Sales of Agricultural Products-Take Lemon as an Example

摘要

The aim is to use AR technology to increase the sales of agricultural products. By analyzing the formation mechanism of consumer purchase behavior and problems in agricultural products industry, the utility and application strategy of Augmented Reality in purchasing behavior was studied. Taking lemon as an example, target customers is defined as online consumers aged 17-40 and according to the online marking strategy, AR bookmarks is designed to display multi-dimensional information of products. The development and production of paper bookmarks and mobile terminals are completed by using Unity 3D, Vuforia and other design software. The combination of AR and online sales of agricultural products greatly shortens time for the shopping impulse generated by consumers' purchasing perception, increases subsequent service experience, improves fruit branding and product competitiveness, and promotes online shopping and sales of agricultural products.