Chia protein bar uses 'Modern Primitive' aesthetic

摘要

Tapping into the nutrient-rich superfoods of the ancient world, Richmond, VA-based Health Warrior launched its business in 2012 with the introduction of a 100-calorie snack-size bar made with chia seed-a favorite of Aztec and Inca warriors. The success that followed prompted the company to complement the line with a full-size chia protein bar. To design packaging graphics for the new bar, Health Warrior worked with advertising/design agency LRXD. The goal was to differentiate the graphics for the protein bar enough so it was clear it was a new and distinct offering, yet retain sufficient visual cues from the original chia bar so it would still fall under the Health Warrior umbrella.