The Buzz on Canned Cocktails

摘要

Canned cocktails have become a spicy category in the alcoholic beverages market, with notable mainstream brands introducing a number of products into the market. In a new study, Fact.MR estimates that the global canned cocktails market will show a growth of greater than 20% over the forecast period of 2019 to 2029, primarily driven by increased consumer demand for convenience and brand owner innovation in taste. According to the study, canned cocktail manufacturers understand that for modern day consumers, convenience is more important than cost-people will pay more if their efforts are reduced. The emergence of canned cocktails was the result of this quest for convenience, Fact.MR says. Therefore, brand owners are putting a significant amount of resources into developing more convenient packaging. For example, premium whiskey producer Hochstadter made the package for its canned Slow & Low Rock and Rye whiskey cocktail smaller, at 100 mL, so it's easy to stack and the total alcohol content in single serving is limited. Big Hammer Wines introduced thinner cans for its Rose All Day beverage so the package fits better in the hands of female consumers-their target customers.