At 21 years, M&A has matured into an established SA design company. Design directors, Avril Brown and Marjoleine van der Walt, explain their philosophy: 'Strategic thinking is our starting point. We start every design process by looking at what the consumer is thinking, feeling and needing, and how the competitive landscape looks.rn'We also give a lot of thought to how design can work better on the production line and on shelf. There are always technical, greener requirements that dictate how we do things. It's never just about a look. It's about ways to produce functional, yet beautiful design, with more practical, less wasteful solutions.'rnLongevity is key. 'Most brands need to live for much longer than two to three years before the client can afford to invest in a design update. We feel it's important to look at what the world is doing and do an annual worldwide audit of retail consumer brands. We travel to look, buy and form impressions of the global landscape, then apply our minds to how the best of these trends can be applied locally.'
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机译：在21年的时间里，并购已发展成为一家成熟的SA设计公司。设计总监Avril Brown和Marjoleine van der Walt解释了他们的理念：“战略思维是我们的出发点。我们通过查看消费者的想法，感觉和需求以及竞争环境的外观来开始每个设计过程。我们还对如何使设计在生产线和货架上更好地工作提出了很多想法。总是有技术上，更环保的要求来决定我们的工作方式。它永远不会只是一个外观。这是有关生产实用而美观的设计的方法，以及更实用，更少浪费的解决方案。“长寿是关键。 “大多数品牌的寿命必须超过两到三年，才能让客户有能力投资设计更新。我们认为，重要的是要了解世界在做什么，并对零售品牌进行年度全球审核。我们去寻找，购买和形成对全球景观的印象，然后将自己的思想应用于如何将这些趋势中的最好的方法应用于本地。”
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