Packaging design can bring a smile to the face of the consumer

摘要

Shoppers rarely admit that their product's packaging has any impact on them - until they have a problem with it. As soon as this happens, they not only think about it but react strongly - fuming about how tricky it is to open, re-close or dispose of. We've all encountered annoying packs in our time: medicine bottles and plastic clamshells that seem to need a chainsaw to open them; cookie and snack packages that can't be resealed; promising reseal features that just don't work. Negative experiences can leave a lasting impression on shoppers, undermining their overall impression of a brand or product.