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摘要

Newly available at southern California Whole Foods Markets, Y Water vitamin-fortified bottled waters are designed for small hands, growing bodies and inquisitive minds. Everything from the messaging included with the symmetrical 9-oz bottles to their shape, dimensions and reuse functions are designed for children. Y Water founder Thomas Arndt hired renowned designer Yves Behar from Fuseproject to design the bottle. Behar, a parent himself, was inspired by two questions children commonly ask: "Why?" and "Why not?" Behar visually represented the question, "Why?" with the bottle shape, which is an upside-down letter Y. The question, "Why not" inspired him to create a "Y Knot" connector that would allow children to connect empty bottles together, thus giving the water bottles a second life as a toy.