Clio awards: Good looks flirt with sustainability

摘要

Don't look now. Or maybe you should. Sustainability is catching up with pulchritude in package design competitions. The latest proof of this desirable flirtation is some of the more prestigious prizes for package design presented by Clio Awards on May 14 in Miami Beach, FL. Always an example of the fewer, the more desirable, the category's awards in this annual media prize festival number only eight; with no gold Clios chosen this time around. All of the winning packages would appear to affirm package design's point-of-communication efficacy, some with a nimble glint of wit. Most follow the current graphics trend toward minimalism, which can heighten impact. Most interesting, all of the winners lend themselves to post-purchase reuse, retention or recyclability.