Canister puffs up ARGO corn starch

摘要

ARGO? corn starch from ACH Food Cos. Was first introduced in a carton in 1902. So how does a brand that's been around for more than 100 years innovate in order to become more contemporary and consumer-relevant while fighting off competitors? Clever packaging can help. The product's new, 16-oz resealable plastic canister reduces inherent messiness of corn starch, provides an easier way to measure the product, is easy to store, is stackable and has an easy-grip, square shape. With help from Lift Packaging+Promotions Creative , which designed the label graphics, ACH proceeded with Project AMBIR, which stands for"Argo Must, Be, In, Resealable."Topped with a threaded blue cap from Berry Plastics , the innovative yellow HDPE canister from Schoneck Container displays familiar ARGO graphics, courtesy of glue-applied labels furnished by Hammer Packaging. The design improves shelf presence and updates the brand for the 21st century, while maintaining the Argo's brand heritage, identity and market leadership position. ARGO's packaging has had few graphic changes in its long history.