Dean's Sour Cream and Cottage Cheese products are being stocked on retailer shelves throughout the upper Midwest in innovative new packaging. The packaging concept, originally developed and used throughout Europe, provides several consumer benefits. "The curved bottom profile of these packages allow consumers to easily scoop up every last bit of the product," says Rob Hollandsworth, group vp of Dean F-oods, tne parent company of the Dean's brand. "Customers also tell us they love how they stack very well in their crowded refrigerators." The new packaging also addresses a number of key trade issues. The package structure design results in less negative space between packages; in the case, on the truck and on the shelf in stores and at home.
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