Small packs that talk big come to the aid of seniors

摘要

Designing packaging for elderly consumers can be a balancing act, with two of the most important design elements-text legibility and package size-at odds. The tension is especially noticeable in food, beverage, prescription-drug and over-the-counter (OTC) pharmaceutical packaging. Causing the conflict is the need for both small package sizes and on-pack text that older consumers can read, despite their diminished eyesight. Happily, this issue can be solved with a little creative thinking.