How Social Is Your Web Site? Top Five Tips for Social Media Optimization

摘要

With all the hype and buzz around Web 2.0 concepts permeating the technology, business, and marketing news, it's easy to start to tune it all out—to think that Web 2.0 is only about the big social networking sites or new startups. Surely it's got nothing to do with the sites we manage. Not so fast—it's important to look beneath the surface at how profoundly Web 2.0 technologies are changing the Internet and, in particular, marketing, communications, brand awareness, brand loyalty, and customer choices. The new Internet culture is social, and social media is shaping your library's reputation and ultimately the use of your services online.