Searching for Business Trends and Trending Topics

摘要

Trend spotting is a tricky business. It's so easy to identify the trends that will affect a business, an industry, or even the economy of a country. It's even easier to be wrong. Trends are best identified in retrospect. Give almost anyone 20, 30, or 50 years to look back on, and that individual will be correct in saying that a past event ushered in a trend that has consequences for today's business environment, for a company's success, or for an industry's decline. Those who try to get it right beforehand, however, are frequently doomed to failure.