Do different kinds of user-generated content in online brand communities really work?

Estrella-Ramon Antonia; Ellis-Chadwick Fiona

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Do different kinds of user-generated content in online brand communities really work?

机译：在线品牌社区中由用户生成的各种内容真的有用吗？

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Purpose - Due to the fact that user-generated content (UGC) and online brand communities (OBCs) are gaining popularity, the purpose of this paper is to identify the type of UGC that has a real effect on product success, in terms of the number of owners, within a popular OBC associated with video games.

机译：目的-由于用户生成的内容（UGC）和在线品牌社区（OBC）越来越受欢迎，因此本文的目的是确定对产品成功有真正影响的UGC类型，在与视频游戏相关的流行的OBC中的拥有者数量。

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来源
《Online Information Review》 |2017年第7期|954-968|共15页
作者
Estrella-Ramon Antonia; Ellis-Chadwick Fiona;
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作者单位

Univ Almeria, Dept Econ & Business, CeiA3, Int Campus Excellence Agrifood, Almeria, Spain;

Loughborough Univ Technol, Sch Business & Econ, Dept Mkt & Retailing, Loughborough, Leics, England;

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正文语种 eng
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关键词
User-generated content; Online communities; Steam; Video games industry; Vividness and richness of the content;

机译：用户生成的内容;在线社区;蒸汽;视频游戏行业;内容的生动性和丰富性;

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1. Online reputation measurement of companies based on user-generated content in online social networks [J] . Manaman Hossein Shad, Jamali Shahram, AleAhmad Abolfazl Computers in Human Behavior . 2016,第JANa期

机译：基于在线社交网络中用户生成的内容的公司在线声誉评估
2. User communities and contents co-ranking for user-generated content quality evaluation in social networks [J] . Li Lei, Lin Xin, Zhai Yue, International journal of communication systems . 2016,第14期

机译：用户社区和内容联合排名，用于社交网络中用户生成的内容质量评估
3. Inter-Edge and Cloud conversion accelerated user-generated content for virtual brand community [J] . Mengmeng Song, Yucong Duan, Tianyi Huang, Eurasip Journal on Wireless Communications and Networking . 2020,第1期

机译：边缘和云转换加速用户生成的虚拟品牌社区内容
4. The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community [C] . Yi Ding, Chee Wei Phang, Xianghua Lu, Annual Hawaii International Conference on System Sciences . 2014

机译：营销人员和用户生成的内容在维持社交媒体品牌社区发展中的作用
5. Underlying Factors Behind Generation of Different Types of User-generated Content - Impact of Individual and Brand/Product Level Factors in Generation of Brand-oriented Content and Community-oriented Content [D] . Soylemez, Kemal Cem 2019

机译：生成不同类型的用户生成内容背后的潜在因素-个人和品牌/产品水平因素对生成面向品牌的内容和面向社区的内容的影响
6. Capturing Public Opinion on Public Health Topics: A Comparison of Experiences from a Systematic Review Focus Group Study and Analysis of Online User-Generated Content [O] . Emma Louise Giles, Jean M. Adams 2015

机译：捕获公众对公共卫生主题的意见：系统评价焦点小组研究以及对用户生成的在线内容进行分析后的经验比较
7. Do different kinds of user-generated content in online brand communities really work? [O] . Estrella-Ramon A., Ellis-Chadwick Fiona 2017

机译：在线品牌社区中不同种类的用户生成的内容真的有用吗？

Do different kinds of user-generated content in online brand communities really work?

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