Southwest to be Marathon’s loyalty partner

摘要

It’s official: The final partner announced in Marathon Petroleum Corp.’s loyalty foursome is Southwest Airlines. As first reported in Oil Express, Marathon trotted out a new rewards program called “MakeItCount” in March at two industry shows – the Southeast Petro-Food Expo and the Midwest Petroleum & Convenience Tradeshow. In addition to Marathon, the program was to involve three other partners – the La Quinta hotel chain, the Arbor Day Foundation’s tree-planting programs, as well as an undisclosed airline. Marathon is the second oil major to announce a loyalty program in partnership with an airline.