Marathon to roll out new loyalty program

摘要

Indianapolis - Marathon Petroleum Corp. has told brandedwholesalers that it will roll out a “cardless” loyalty program andapp in the second quarter that involves three loyalty partners inaddition to MPC - a hotel chain, an airline and a “green” treeplanting program.The airline partner is not ready to go public, said sources at theMidwest Petroleum and Convenience Tradeshow. But Marathon’sliterature shows the La Quinta hotel chain and the “Sustain”program from the Arbor Day Foundation are two of the partners.