Kroger to engage customers with fuel point loyalty program

摘要

Kroger Co.’s fuel point loyalty program, which allowscustomers to receive discounts at its nearly 1,600 fuelcenters, will be a key component of its marketing strategyto retain customers and drive sales, Gary Millerchip, chieffinancial officer of the world’s largest supermarket chain,told analysts.“Fuel is an important part of our strategy to drivecustomer engagement. Our loyal customers receivedhundreds of millions of dollars in fuel rewards in 2019 in theform of price discounts at the pump,” Millerchip said duringthe company’s 4Q earnings call.