Reinforcing the values that define your company

摘要

Myrtle Beach, S.C. – Most every company has core values – the keytenets that define the entity. Unfortunately, some companies promote whothey want to be instead of who they really are, and the contradictions canundermine those values, according to John Kimmel of Meridian AssociatesInc. speaking at the recent Southeast Petro-Food Marketing Expo here.Core values help you hire the right people and keep the team unitedby defining what you expect as a leader. They also help increase sales andprofits, Kimmel said.Kimmel offered tips in a workshop on how to reinforce the values thatdrive corporate culture:1. Involve the team in formally writing up a set of core values.Continue to review them and use those values to guide all decisions.