MEMBERSHIP GROWTH AND RETENTION Our 2020 strategic targets

摘要

Very occasionally a member will ask whether we are meeting our strategic targets for the growth of the membership. The target set for the 2016-2020 period was 7,000 members from a standing start of 1,700 - more than 400% growth in four years. Memberwise, the body that monitors the actual growth and retention rates of over 5,000 membership organisations and produces best practice guidance on all issues related to membership suggests that for membership growth 'good' looks to be about 12-17% while retention rates should be around 87-90%.