Personal Care Wipes: COVID-19-Driven Demand and Future Opportunities in Wellness Redefined

摘要

In 2020, wipes have seen a spike in demand in retail across many markets with bulk of sales still generated in the de-veloped regions due to higher disposable incomes, wider product access and more product variety. The retail sales of home care and personal care wipes are expected to reach $15 billion by the end of 2020. The best performers in retail include disinfecting wipes for surfaces and general purpose wipes, es-pecially with antibacterial claims, for hand and body cleansing. Stronger than usual performance has also been noted in cat-egories like moist toilet wipes and baby wipes, as households have been looking for additional convenient ways to handle enhanced at-home hygiene routines.