Personal Care Wipes: COVID-19-Driven Demand and Future Opportunities in Wellness Redefined

摘要

In 2020, wipes have seen a spike in demand in retail across many markets with bulk of sales still generated in the developed regions due to higher disposable incomes, wider product access and more product variety. The retail sales of home care and personal care wipes are expected to reach $15 billion by the end of 2020. The best performers in retail include disinfecting wipes for surfaces and general purpose wipes, especially with antibacterial claims, for hand and body cleansing. Stronger than usual performance has also been noted in categories like moist toilet wipes and baby wipes, as households have been looking for additional convenient ways to handle enhanced at-home hygiene routines.