The Pathway to Innovation

摘要

FOR MANY FOLKS, COMING UP WITH AN IDEA for a great business-or just any sort of idea for that matter-is a mystery. But for Rob Walker, the author of the new book The Art of Noticing, the key to creativity starts with making simple observations. The founder of the office supply chain, Staples, for instance, launched a multibillion dollar business after noticing he couldn't buy a typewriter ribbon-remember those?-on a Sunday. The founders ofUber and Lyft hit the jackpot on ride sharing because we couldn't find a cab when we needed one. They noticed that. The following is advice from Walker's book. Maybe it will help you crack the code. Or at least help you finda littlepeace in your frantic day-to-day.